Annual Readership:
Big Island Visitor Guide: 1,170,000
Maui Visitor Guide: 1,440,000
Kauai Visitor 1,008,000
Oahu Visitor 2,340,000
Reader Demographic:
17 or under 11%
18-34 16%
35-54 40%
55- + 33%
Gender:
Female 52%
Male 48%
Household Income: $25k - $50k 22%
$50k - $75k 29%
$75k - $100k 25%
$100 k + 24%
Average Length
of Stay:
10.34 nights